Same girl, different city, a new chapter.

I’m Renata, and I’m from Chile.

Rochelle was born many years ago as my clothing brand—a project that always reflected my love for fashion and personal style. When I moved to Miami more than three years ago, Rochelle came to a pause, but there wasn’t a single day that I stopped thinking about it.

Now, I’m bringing it back with a new vision.

Rochelle is evolving into jewelry. Carefully selected Brazilian pieces, created for women who appreciate fashion, quality, and the details that make something feel special.

What truly sets Rochelle apart is my commitment to quality. We work with carefully selected pieces and personally oversee the gold plating process, using 3 to 5 microns of gold plating to create jewelry designed to maintain its beauty and quality over time.

Every piece is selected through my own eye as a fashion lover, with the intention of creating jewelry that feels effortless, elevated, and made to become part of your everyday style.